• Digital games revenues in Brazil will reach $2.4 billion by 2015
  • By 2017 there will be 145 million smartphones sold in Latin America
  • The mobile game industry will reach $85 million in Argentina
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The first mobile gaming conference exclusively for Latin America and the US Hispanic markets

SPEAKERS
THE LATIN AMERICAN COMBINED SOCIAL AND MOBILE CASINO REVENUES FOR 2013 WILL REACH $320 MILLIONS Social casino games occupy a unique segment within the social games market, and feature a unique audience and very different game mechanics. (SuperData Research). IN ARGENTINA, THE GAME SECTOR REPRESENTS $85 MILLION IN REVENUES 70 companies are actively working in the country (ADVA). OPPORTUNITIES ABOUND FOR LATINAMERICANS TO EXPORT TO THE REST OF THE WORLD 95% of such developments are exported to USA, Europe and Asia. GAMES IS THE TOP CATEGORY FOR APPS DOWNLOADS At iOS ranking of paid mobile apps downloads in Latam, eight are games. In USA its seventeen. SOCIAL NETWORKS ENHANCE ONLINE GAME UPTAKE Facebook is the most growing accepted game platform (Lexulous, World of Warcraft, etc.). The 50% of most popular apps are games.
Identify the most lucrative markets for distribution, discovery, marketing, and monetization of mobile gaming in Latin America
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Promote your brand among Latam’s finest players
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The landscape & opportunity in mobile gaming in Latam & the US
How to successfully establish cross cultural partnerships What are the potential paths of the mobile developer/publisher relationship in Latam, and how to navigate among the cultural differences in Latin America and the US Hispanics in an effort to establish mutually beneficial cross cultural partnerships. Analyzing FTP vs. data plans monetization Learn about the latest and best practices and strategies that operators in Latin America are evaluating for engaging FTP audiences that will facilitate opportunities to boost ARPU on game titles. Evaluating discoverability of gaming content Analyzing the growing app and traditional games offered through discoverable marketplaces in different Latin America markets. Determine and analyze your best options for business expansion in the Region. Achieving culturally and effectively branded games Learn how mobile developers approach the challenge of working with globally branded games and translating them in to unique Latin American cultural experiences. Achieving cultural crossover while at the same time satisfying technical and corporate objectives. Evaluate markets and entry or expansion strategies Learn about the status of the gaming industry in different countries in Latin America and trace your penetration strategy objectively. Learn from experienced operators and benchmark your uptake roadmap. Learn how Miami can be a foundational element of your expansion strategy.

TOPICS TO BE DISCUSSED

  • Landscape of the mobile Industry opportunity in Latin America; local developments & international exportation opportunities.
  • Mobile Gambling: Casinos, lotteries, fantasy sports and betting opportunities in Latam.
  • Effectively introducing entertainment content into the mobile game space.
  • Mobile game distribution; ensuring product visibility and the keys to positioning content in regional markets.
  • Business Models; what is working in Latam’s mostly prepaid markets – FTP, Paid or Both?
  • How are mobile payments enhancing the business of games and commerce?
  • Mobile games and consumer engagement; social gaming and branding.
  • Social networks and advertising in the mobile games space.
  • Monetization strategies in the US Hispanic and Latin American mobile gaming markets.
  • Establishing successful cross cultural partnerships; navigating among the cultural differences in Latin America and the US Hispanics and establishing mutually beneficial partnerships.
  • Boosting ARPU on game titles through audience engagement; perspectives and strategies from operators.
  • Evaluating the discoverability of gaming content; analyzing the growing app and traditional games offered through discoverable marketplaces in different Latin America markets.
  • Achieving effective culturally branded games; the challenge of working with globally branded games and translating them in to unique Latin American cultural experiences. Culture crossover.
  • Technological options: Leading formats, platforms, devices and the latest technologies - options that enhance the user experience. Wi-Fi, Edge, 3G and 4G networks.
  • The emergence of augmented reality in gaming and its potential for the mobile industry.
  • Cross platform development. From console, to smart TV, to PC/Mac, to tablet, to smart phone.
  • The social impact of games; how governments can use games for educational activities, distributing local information, health campaigns, etc…

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