The 1st Edition of M2Games Latam promises to be an excellent platform to interact, on an in depth level, with pioneers and visionaries specializing in the development, provision and distribution of local, regional and international mobile games along with well respected mobile gaming executives from all corners of the continent. The focus of our event is to help you discover the latest trends, business models and strategies in mobile gaming and to identify the most lucrative markets for distribution, discovery, marketing, and monetization of mobile gaming in Latin America and the US Hispanic market.
Growth statistics for mobile gaming uptake in Latin America show great potential for the industry as the Mobile platform overtakes traditional gaming consoles as the most popular way to play games. However, Some regional challenges remain and some are being presented as the mobile gaming ecosystem develops and matures. At M2Games you will gain insight in to the strategies and business models that address these challenges such as monetization, piracy, low average spend and localization. 4 IMPORTANT REASONS YOU NEED TO ATTEND M2GAMES LATAM 2014 1. EXCLUSIVE MARKET INSIGHTS FROM LEADING INDUSTRY EXECUTIVES: M2Games Latam 2014 brings you the leading mobile gaming experts from Latin America and abroad who will be delivering their strategies and insights that are driving forward the most successful companies in the Mobile gaming industry. 2. EXTENSIVE NETWORKING OPPORTUNITIES: The event promises to be an excellent platform to interact, on an in depth level, with pioneers and visionaries specializing in creation, acquisition, provision and distribution of local, regional and international Mobile gaming content. This is an excellent opportunity to connect with well respected mobile gaming Executives from all corners of Latam and around the globe. 3. ATTEND A TRULY UNIQUE EVENT, THE ONLY OF ITS KIND: Attend the 1st and only mobile gaming conference organized exclusively for those interested in penetrating and expanding mobile gaming operations in the Latin American & US Hispanic markets. Latin America is one of the fastest growing mobile markets in the world and mobile gaming is one of the fastest growing segments of the mobile industry. The combination of these two factors make M2Games Latam an event that cannot be missed if you are looking to penetrate the market or expand your capture. 4. EXPOSURE, INTERACTION, INTRODUCTIONS, ALLIANCES AND PARTNERSHIPS:M2Games Latam 2014 is organized and structured to promote exposure for your business, interaction with potential clients and vendors, introductions to the individuals and companies that you are looking to meet, and to create an environment where strategic alliances and partnerships are formed. Our business is your business.
TOPICS OF DISCUSSION & DEBATE
• Landscape of the mobile Industry opportunity in Latin America; local developments & internationalexportation opportunities.
• Mobile Gambling: Casinos, lotteries, fantasy sports and betting opportunities in Latam. • Effectively introducing entertainment content into the mobile game space. • Mobile game distribution; ensuring product visibility and the keys to positioning content in regional markets. • Business Models; what is working in Latam’s mostly prepaid markets – FTP, Paid or Both? • How are mobile payments enhancing the business of games and commerce? • Mobile games and consumer engagement; social gaming and branding. • Social networks and advertising in the mobile games space. • Monetization strategies in the US Hispanic and Latin American mobile gaming markets. • Establishing successful cross cultural partnerships; navigating among the cultural differences in Latin America and the US Hispanics and establishing mutually beneficial partnerships. • Boosting ARPU on game titles through audience engagement; perspectives and strategies from operators. • Evaluating the discoverability of gaming content; analyzing the growing app and traditional games offered through discoverable marketplaces in different Latin America markets. • Achieving effective culturally branded games; the challenge of working with globally branded games and translating them in to unique Latin American cultural experiences. Achieving successful culture crossover. • Technological options: Leading formats, platforms, devices and the latest technologies - options that enhance the user experience. Wi-Fi, Edge, 3G and 4G networks.• The emergence of augmented reality in gaming and its potential for the mobile industry.
• Cross platform development. From console, to smart TV, to PC/Mac, to tablet, to smart phone. • The social impact of games; how governments can use games for educational activities, distributing local information, health campaigns, etcContacts:
REGISTRATIONS & PARTNERSHIPSJustin Fairhurst, Business Development Director
Miami, FL (305) 567-2492 - margarita@frecuenciaonline.com
LOGISTICSLaura Sarmiento Huerta, Logistics Coordinator Mexico City, Mexico (55) 44 37 24 24 (or) 044 55 14 05 60 62 -
Editorial information: [email protected]
General information: [email protected]
