Strengthening the Latin American Mobile Games Industry

MIAMI, FL., September 17, 2014.-  Frecuencia Latinoamérica announces M2Games Latam 2014 in Miami on December 3rd and 4th. M2Games Latam will focus on the development of games for mobile devices, with emphasis on the strategic business, marketing and distribution issues related to mobile games for Hispanic and Spanish speaking consumers. This platform will provide interaction with all valued chain members: independent developers, brands, and content owners, advertising and user acquisition tools and platforms, mobile operators, mobile device manufacturers etc. offering a space to create strategic alliances. Additionally, it will provide specific market insights into various Latin American and US Hispanic markets.  
SIX reasons M2Games Latam 2014 is different and what you will learn:  

• To analyze FTP vs. Data plans monetization in Spanish speaking markets
• To assess the role of advertising and mobile marketing in monetizing games in LATAM
• To evaluate the discoverability of gaming content
• To learn how to achieve culturally and effectively branded games
• To figure out how to valuate markets in Latam and an entry or expansion strategy
• To understand how to successfully establish cross cultural partnerships

  Mobile games represent a resource to increase revenue:  Mobile games are a source of entertainment. Games are also a powerful tool to build brand loyalty, consumer engagement and channel unique advertising messages.   According to a report by Juniper Research, by 2015 advertising revenue from mobile games will reach US$894 million thanks to the brands’ increasing interest and investment in mobile solutions to reach their customers.   For instance, according to the Argentinean ADVA, a local NGO promoting the mobile gaming industry, the sector generates $85 million in revenues and involves more than 70 local and international companies. The mobile games market represents a business opportunity for developers in the local and international markets.   The gaming industry has been present in the mobile market since its inception and has been key for the monetization for Valued Added Services. This type of mobile content has enjoyed an ascendant journey to become one of the key resources offering new and renovated possibilities to increase income for carriers and developers  
Who should attend M2Games Latam 2014:

• Companies developing platforms, software and mobile content
• Global mobile development companies, particularly from the USA, Israel and India looking to pursue LATAM markets
• Mobile carrier companies
• Media and entertainment companies interested in the opportunity to increase income generation opportunities by widening its own offer or through partnerships with third parties.
• Mobile marketing, user acquisition and metrics, app marketing solution providers looking to increase their offerings to Latin American game developers and publishers

Who will speaking: With the editorial support of FrecuenciaOnline  and  M2Commerce Latam News,  M2Games Latam 2014 is gathering an exclusive group of speakers share their specific knowledge. The impressive initial speaker roster includes:

• Eduardo Mangarelli, Senior Director of Technology, Developers & Platform Microsoft LATAM
• Mario Valle,  Director Business Development (Emerging Markets), Electronic Arts
• Chris James, Managing Director Pocketgamer, Steel Media Ltd
• Jorge Rincón, Head of Entertainment and Solutions Performance, Millicom
• David Yin: GM – Global Developer Alliances, Vserv.mobi
• Jaime Alejandro Matus, Gerente regional SVA, Claro Centroamérica
• Cristian Acuña Larraín, Studio Director Chile, Behaviour Interactive
• Moacyr Alves Junior, President, ACIGAMES
• Antoni Muntaner, CEO, Binbit
• Gonzalo Rojón Director de Investigación de las TICs,The Competitive Intelligence

  Why MIAMI?  Miami already is the media and entertainment capital of Latin America, and the Region is the most promising market for mobile games in the world. With more than half of Latin America’s countries already surpassing 100% mobile phone penetration, Miami is the logical avenue for accelerating a massive industry into a major development center for the gaming business. M2Games LATAM will be the facilitator that brings awareness to global mobile gaming players into new markets and opportunities in Latin America.   M2Games Latam 2014 is collocated with the 8th M2Content & Apps 2014, December 2-3, the leading mobile entertainment content and VAS services conference for mobile operators, mobile device manufacturer, brands, developers of mobile applications and content in Latin America. The events take place at the JW Marriott Brickell Hotel.    
Registration and speaker requests are now open! 
Please register here: http://www.latammobilegames.com/en/prices/  
Download the event brochure here:  http://www.latammobilegames.com/en/information-2/  

About FRECUENCIA LATINOAMÉRICA For the last seventeen years Frecuencia has been the voice of the mobile industry in Latin America. The news portal covers all issues pertaining to the value added services, mobile content, entertainment and mobile applications industries in the Region. Over the years,Frecuencia has been able to stimulate discussions and analyses among all the players of the mobile ecosystem. As the mobile industry has experienced significant developments and growth, Frecuencia has remained a solid, trustworthy and dependable establishment, enjoying strong branding and positioning in Latin America’s mobile industry.  
About FRECUENCIA EVENTS Our positioning as a neutral organization and with a great penetration in the Latin American market has turned us into a logical setting for conference development providing forward thinking and perception to the future. In 2004, the company launched Frecuencia Events, with the objective of encouraging the discussion, advance, adoption and stimulus of mobile technological innovations. Since then we have actively organized important conferences and regional events in Mexico, Colombia, Ecuador and Miami. The perspectives and access to unique information during our events had been an invaluable addition to our editorial content.  

Contact Details: Agenda: [email protected] Sponsorships: [email protected] Marketing & Press: [email protected]