You will meet established and experienced operators, aggregators and game developers who will provide insights into their most recent strategies focused on incorporating and integrating highly successful
mobile gaming applications with your mobile offerings. You will learn how to capitalize the “operator billing”, FTP position and about the key points of developing and managing your own mobile apps store. You will learn how to identify and provide gaming content that is responsive to the demands of the Latin
American consumer while also ensuring the monetization of the service.
MOBILE GAME DEVELOPER
You will be able to identify and harness the Latin American market potential of games development for various mobile platforms, including tablets. You will meet regional content owners and brands eager to enter the Latin American mobile games space. You will be able to place your developments in international markets and take advantage of the opportunities in the vast US Hispanic market.
HANDSET PROVIDER
You will discover and learn about the mobile gamer specific requirements and will be able to provide them with the most innovative and sought after handset integrated gaming applications. You will gain a clear understanding of the real challenges facing the market including the integration of NFC and other technologies in the development of mobile games. You will be better equipped to face and overcome the obstacles that are being confronted by handset providers in Latam.
PLATFORM/SOLUTIONS PROVIDER
You will meet experienced industry professionals who are focusing their efforts on enabling the deployment of mobile-centric customer-engagement systems capable of delivering highly relevant game developments based on end-user context, interests and location, in real time. Attending our conference will provide you with the tools and ability to deliver exactly what your customers are looking for when it comes to platforms and solutions provision.
CONTENT OWNER
You will detect the new business opportunities for packaging content into sucessful mobile games offerings in Latin America. You will learn how to monetize your customer’s loyalty and engagement with social networks and will learn about the expanding options to offer mobile game applications on your platforms. You will discover new strategies for building strong alliances for the distribution of your gaming content in Latin America.
CONTENT DEVELOPER
You will learn new and innovative ways to sell directly to end users and ways to improve the user experience while satisfying your customer’s requirements. You will be able to interact with platform and solutions providers that offer ways to monetize end user analytics. You will learn about what content is most suitable for consumption in Latin America and ways to make your content more marketable to the regional distributors and aggregators.
AGGREGATOR/GAME DISTRIBUTOR
You will have an opportunity to interact with mobile games application developers and owners who are looking for the most advanced methods for distributing their product. You will learn about up to date regional mobile usage data trends which will enable you to deal with network planning for rapidly increasing traffic and future demands. You will be presented with analyses on innovative business models for providing attractive gaming applications to consumers in Latin America.
AGENCY/BRAND
You will hear about new innovations and interesting projects that incorporate mobile game applications designed to enhance your brand exposure and market capture. You will learn about the latest methods
in utilizing social networking end user analytics to most effectively market and monetize your brand.
MOBILE MARKETER
You will learn about the techniques for achieving a deeper level of consumer engagement in the mobile games space. You will learn how to most effectively market to consumers utilizing mobile social networking in Latin America. You will gain knowledge of exactly how retailers, agencies and brands are utilizing games to further and measure their mobile marketing efforts.
"My congratulations to Frecuencia for an excellent conference. The right people were in attendance and every group of the value chain was very well represented. I was very pleased with the quality of the panel discussions as well."
Rodrigo Mireilles, Head of Mobile Products, Latin America and Caribbean, VISA
“This is the best conference I attended this year. I got to meet players that I was not familiar with, the interaction with the brands for example, was quite enlighting and wye-opening; and overall the high level of attendees was very impressive. The depth of the content delivered was also very impressive."
Carlos GAlván, CTO, Naranya
“I am impressed with the excellent content and the topics discussed. The speakers featured were very knowlegeable, specially for us in our quest to widen and market our mobile wallet services, I absorved quite a bit of valuable intelligence.
Nelson Boffa, Director Bit$ Mobile Wallet, Antel Uruguay
“Frecuencia managed to reunite the top decision makers from most major players in this Latam mobile money business. I am very impressed. The conference was a success!
